Twelve Days of The Polar Express

To gain names for the Lionel.com email newsletter, a promotional sweepstakes was deployed on the Lionel Model Trains Facebook page, the 12 Days of Polar Express. Using the Offerpop platform, a small prize was given away each day for 12 days. The grand prize was a Polar Express LionChief Train Set MSRP $429.99. A total of 48,026 people …